Challenge: Oregon Women's Basketball team is a top ten team in the nation, but their attendance is ranked 47th. Columbia’s CEO Tim Boyle challenged us to find them a crowd they deserve.
Insight: People really do care about badass women found through the success of previous star athletes, the box office, and the feminism movement in culture
Single Most Compelling Idea: Strong, accomplished, badass individuals combine to make an epic team.
Traditional & Social Executions
TV & Online Spots
We more than doubled the average home game attendance rate from last season and led the Pac-12 league with a 4,000-5,000 attendance rate. Our social spots were also featured on an NCAA article. The campaign ended up rolling past previous engagement records for the Oregon Women's Basketball team.
Agency: Allen Hall Advertising
Account Manager: Jake Wilmink
Project Manager: Madison Hamilton
Writer: James Vos
Designer: Henry Ammann