Challenge: Oregon Women's Basketball team is a top ten team in the nation, but their attendance is ranked 47th. Columbia’s CEO Tim Boyle challenged us to find them a crowd they deserve.

Insight: People really do care about badass women found through the success of previous star athletes, the box office, and the feminism movement in culture 

Single Most Compelling Idea: Strong, accomplished, badass individuals combine to make an epic team.

 

Strategy Deck

Traditional & Social Executions

TV & Online Spots

Results

We more than doubled the average home game attendance rate from last season and led the Pac-12 league with a 4,000-5,000 attendance rate.  Our social spots were also featured on an NCAA article. The campaign ended up rolling past previous engagement records for the Oregon Women's Basketball team.

Highlighted in the 2018 UO SOJC Yearbook here.


Agency: Allen Hall Advertising

Account Manager: Jake Wilmink

Project Manager: Madison Hamilton

Strategists: Hannah Lewman, Casey Hickman, Terrence Lewis, & Me

Media Planners: Jordan Bremer & Leah Kennon

Writer: James Vos

Designer: Henry Ammann

Art Directors: Raquel Ortega & Stacy Yurishcheva

Producers: Tyler Robinson, Sean Haney, & Scotty Williams