The Challenge: Expanding McDonald's support and acceptance of all individuals in a way that would not alienate other audiences.
Insight: McDonald’s has always been one of the most accepting employers in the U.S. compared to other competing fast food restaurants.
Single Most Compelling Idea: Show off their acceptance in a subtle manner as to not offend the already established McDonald’s consumer-base.
Non-Traditional & Microsite
Account: Ian McWilliams
Strategists: Alex Chaparro, Sage Steineke, and Me
Art Direction: Alice Liggett, Hailey Weston, Lindsay Wong