The Challenge: Expanding McDonald's support and acceptance of all individuals in a way that would not alienate other audiences. 

Insight: McDonald’s has always been one of the most accepting employers in the U.S. compared to other competing fast food restaurants. 

Single Most Compelling Idea: Show off their acceptance in a subtle manner as to not offend the already established McDonald’s consumer-base.

 Creative Brief

 
 

Prints

 
 

Non-Traditional & Microsite


Account: Ian McWilliams

Strategists: Alex Chaparro, Sage Steineke, and Me

Art Direction: Alice Liggett, Hailey Weston, Lindsay Wong